| 摘要 |
<P>PROBLEM TO BE SOLVED: To provide a system for determining advertisement that determines which advertisement to distribute to an advertisement frame. <P>SOLUTION: The system comprises a contents distribution server, a bidding management server, an article management server, and an auction agent server for determining an advertisement to be displayed in an advertisement frame. The contents distribution server determines the attributes of a viewer of the viewer terminal that has made access. The auction agent server has a means of collating the determined attributes of the viewer and the distribution conditions, in the bidding information of the advertisements that have been bid concerning the advertisements that have been bid for the auction of the advertisement frame, and extracting the advertisements in which they match; a means for selecting candidate advertisements for distribution from the extracted advertisements, based on the price information in the bidding information of the extracted advertisements; and a means for determining the advertisement to be displayed in the advertisement frame from among of the selected candidate advertisements for distribution. <P>COPYRIGHT: (C)2008,JPO&INPIT |
