| 摘要 |
An intelligent marketing system receives a customer list from a client and acquires a list of prospects for the client. One or more demographic attributes is appended to the list. A logistic regression is performed to calculate the probability of response from each prospect. The client selects one or more prospects to contact based on a scaled score. The system creates a contact file with the selected prospects and includes a unique response code for each desired prospect. The contact file is sent to a distribution center and each selected prospect is contacted. The unique response code is included with each contact. One or more prospects responds and is recognized due to the unique response code. The prospective customer selects a particular offer which is recorded in the contact file. The client accesses the web site and each prospective customer individually. Contacts and responses are correlated for each prospect.
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