发明名称 |
Alternative Advertising in Prerecorded Media |
摘要 |
Presenting viewers with an alternative brief version of a recorded advertisement when they choose to fast-forward through or skip (or any other trick play event) the recorded advertisement. The alternative advertisement may be displayed instead of or in conjunction with the recorded advertisement (i.e., fast-forwarding advertisement is displayed in one portion of the screen (i.e., background or portion of a split screen) and the alternative brief version is displayed in another portion). The alternative brief version of the advertisement (trick play advertisement) may be a marketing message that is a static screen presenting a logo or a portion of the recorded advertisement, or may be a condensed version of the actual advertisement. The trick play advertisements may be targeted. An alternate or entirely unrelated advertisement can also be displayed as the trick play advertisement.
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申请公布号 |
US2008059997(A1) |
申请公布日期 |
2008.03.06 |
申请号 |
US20070928220 |
申请日期 |
2007.10.30 |
申请人 |
PRIME RESEARCH ALLIANCE E, INC. |
发明人 |
PLOTNICK MICHAEL A.;DEITRICH ROBERT F.;ELDERING CHARLES A.;RYDER DOUGLAS J.;LUSTIG HERBERT M. |
分类号 |
H04N7/08;H04N5/445;H04N5/76;H04N5/781;H04N5/783;H04N5/85;H04N7/16;H04N7/173;H04N9/804 |
主分类号 |
H04N7/08 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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