| 摘要 |
The present invention is directed to a method and apparatus for personalized advertising in mobile broadcast television. A method for use in a personal device, for personalizing a service broadcast over a digital broadcast, in accordance with an embodiment of the invention, includes: receiving content for personalizing and display on the personal device, comparing the content with a user profile stored on the personal device to generate a stored personalized content for storage on the personal device, receiving a broadcast service for display on the personal device, and stopping the display at a predetermined time and displaying instead the stored personalized content.
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