发明名称 AN APPROACH FOR ASSOCIATING ADVERTISING SUPPLEMENTAL INFORMATION WITH VIDEO PROGRAMMING
摘要 Viewers of video programming are provided with a low effort mechanism to access product or service information related to a program being viewed. This benefits the viewers by providing them with only desired information, and advertisers of the products and services, by focusing their messages on their target market. The availability of advertising or other supplemental information is provided to the viewer within the programming, at places that are time-marked when the programming is being developed or in real time. In response to receiving a request from the viewer for this information, any information associated with the time marker is delivered to the viewer.
申请公布号 WO2008026195(A2) 申请公布日期 2008.03.06
申请号 WO2007IB55364 申请日期 2007.07.31
申请人 ALCATEL LUCENT;ROBOTHAM, ROBERT ELLIOT 发明人 ROBOTHAM, ROBERT ELLIOT
分类号 H04N7/173 主分类号 H04N7/173
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