| 摘要 |
Targeted messaging, for example advertisements, may be provided to a user terminal connectable to a service node in a communications network, said network comprising a library node connected to the service node and comprising messages, such as advertisements, in different formats for different access types, by the following steps: requesting the delivery of at least one message from the library node to the service node for distribution to the user terminal, while specifying in the request the access type used by the user terminal, and providing from the library node to the service node the appropriate version of the at least one message in dependence of the access type used by the user terminal. One or more parameters, such as demographic data, may be specified for how to select a message from the library node.
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