| 摘要 |
The present invention provides a system and method for an affinity rewards program, also called a loyalty rewards program, that is administered by an Internet Service Provider (ISP). The system and method of the invention, as implemented by an ISP, provide many advantages over current affinity programs, which are administered by third party providers as distinct services from the services provided by ISPs. Among the advantages to the ISP subscribers are ease of use and ease of determining best prices for goods and services. Among the advantages to the ISP is an increase in subscribers and an increase in subscriber loyalty and satisfaction. Among the advantages to retailers is an increase in traffic at web sites, an increase in sales over the Internet, and an increase in the ability to personally market to program participants.
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