| 摘要 |
The presentation shelf (5) comprises a screen (2), connected to a control circuit, supports (8) for products fitted with RFID tags, and at least one radiofrequency antenna (9a, 9b, 9c) connected to the control circuit. When a product is removed from the presentation shelf (5), a multimedia message corresponding to this product is broadcast. On command, in particular when a manager introduces an administration tag, of RFID type, into a zone covered by the antenna, an administration interface is displayed on the screen (2). This interface indicates a type of new product to be placed on the presentation shelf. The identification code for the tag of a new product introduced onto the presentation shelf is automatically detected and associated with the type of product considered. The control circuit can, moreover, cause the broadcasting of a comparison between two products when the latter are removed from the presentation shelf in less than 20s. A presence detector can allow the broadcasting of appropriate messages when a customer approaches. |
