| 摘要 |
<p>A method is disclosed for advertisers to target specific calendar users w ith the advertisers' events. When uploading information for an advertisement to a service provider system, the advertiser provides targeting criteria al ong with advertisement content. The targeting criteria is compared against u ser data stored about the user within one or more databases in the service p rovider system to select targeted recipients that meet the targeting criteri a. The advertised events are then downloaded for display along side a users' calendar interface, where users may quickly and easily add the event to the ir calendars.</p> |
