| 摘要 |
An AD(ADvertisement) agency system for providing AD to a screen of a mobile terminal receiving a call is provided to enable an advertiser to display various ADs quickly/efficiently by using the screen displayed when the mobile terminal receives the call, and offer dynamic/various ADs suitable for feature of market/advertisers in real-time. A telecommunication company(4) stores AD data received from the advertiser(6) and transfers the AD data to a receiver mobile terminal(1) simultaneously with transmission of a CID(Caller ID). The telecommunication company displays the AD data to the screen(2) of the receiver mobile terminal selectively by making an optional contract with the receiver mobile terminal. The AD data is deleted when the CID is disappeared by manipulation of the receiver. The AD data is variously formed by using AD characters, pictures, moving pictures, and voices. |
