<p>A pixel has first and second subpixels each of which has a liquid crystal capacitance and at least one auxiliary capacitance. After supplying the display voltage which is present in each subpixel electrode of the first and second subpixels and corresponds to the gradation, a voltage difference (?Va) is produced between the voltage applied to the liquid crystal capacitance of the first subpixel and the voltage applied to the liquid crystal capacitance of the second subpixel through the at least one auxiliary capacitance corresponding to each of the first and second subpixels. A shift to yellow is suppressed at a diagonal viewing angle by reducing the voltage differences (?Va) in a blue pixel and/or a cyan pixel more than those of the other color pixels.</p>
