Coupons and systems for generating coupons on demand

摘要

Coupons which are displayed as a text message on a mobile telecommunication device and include a code uniquely identifying the coupon are provided for. Systems for generating coupons on demand are also provided for. The system comprises an agency computer having access to a coupon database. The coupon database comprises information on offers and a location value assigned to each offer. The agency computer is connectable to a mobile communications network or other network for transmitting electronic mail. It receives requests for coupons from consumers that are transmitted via the network. Preferably, the requests originate from cells phones or other mobile telecommunication devices and are transmitted to the agency computer via a mobile communications network. The request is a text message that includes information identifying the consumer's location. The agency computer system identifies a coupon in the coupon database that is responsive to the coupon request based on the consumer's location and the offer location value. It then sends the identified coupon to the consumer via the network.