ADVERTISING OPPORTUNITY EXCHANGE SYSTEM AND METHOD

摘要

A method and system for enabling source users to gain access to means for communicating messages to selected recipient users, comprising: using first sets of data characterizing means for communicating a message in potential conditions of use; second set of data relating to a number of qualities to be met by source users to gain access to the means of the first sets of data; third sets of data relating to qualities met by source users willing to gain access to communication means in desired conditions of use; identifying three-way matches between qualities to be met by source users to gain access to communication means in potential conditions of use, the actual conditions of use of the means and qualities met by source users willing to gain access to at least one of a plurality of means in desired conditions of use; and prioritizing matches according to predetermined rules.