| 摘要 |
<P>PROBLEM TO BE SOLVED: To carry out various analysis in details on reaction of a customer to an advertisement. <P>SOLUTION: A URL storage part 26 in the reader/writer 20 stores a URL of an arbitrary website of an arbitrary Web server 30 and its advertisement. When communicating with the portable terminal 10 with a non-contact IC function for electronic money settlement and the like, the reader/writer 20 generates a unique identifier and notifies a URL with the identifier, which is formed by adding the identifier to the URL, and the advertisement to the portable terminal 10. The reader/writer also notifies the identifier and an identification ID of its own and the like to the Web server 30. When a user of the portable terminal 10 designates an arbitrary advertisement from displayed advertisements, the portable terminal 10 accesses the Web server 30 by using the URL with the identifier, and the Web server 30 recognizes the identifier from the URL with the identifier. <P>COPYRIGHT: (C)2008,JPO&INPIT |
