DIGITAL RIGHTS MANAGEMENT IN DYNAMIC PERSONALIZED OBJECT PLACEMENT IN A MULTI-MEDIA PROGRAM
摘要
<p>The multi-media object management system functions to manage the delivery of product placements in a Multi-Media Program. The multi-media object management system controls the retrieval of Object Data that comprises a product representation and the integration of this Object Data into a corresponding selected one of the predetermined Multi-Media Object Locations which are components of the Multi-Media Program. This enables advertisers to precisely control product placement on a customized basis thereby to dynamically modify the content of the Multi-Media Program on a centralized basis, a regional basis, or as it is delivered to the individual recipient. The matching of an Object with the Multi-Media Object Location results in expunging the associated Object Management Data to prevent removal of the Object from the Multi-Media Program.</p>
申请公布号
WO2008008978(A2)
申请公布日期
2008.01.17
申请号
WO2007US73499
申请日期
2007.07.13
申请人
VULANO GROUP, INC.;MCKENNA, DANIEL BERNARD;KAUSS, GEORGE;GRAZIANO, JAMES M.
发明人
MCKENNA, DANIEL BERNARD;KAUSS, GEORGE;GRAZIANO, JAMES M.