| 摘要 |
An Internet-based brand marketing communication network for managing and delivering brand marketing communications to consumers using server-side driven multi-mode virtual kiosks (MMVKs) that are created, deployed, and managed using a novel suite of Web-based marketing communication services. For each consumer product registered on the network, a MMVK is created, deployed and installed, so as to establish a virtual brand marketing communication channel between brand management team members and consumers present in e-commerce (EC) enabled market space at the point of MMVK installation in EC-enabled market space, including EC-enabled WWW-sites, EC-enabled stores, EC-enabled online product catalogs, and wherever else consumers are considering the purchase of products on the World Wide Web (WWW). By virtue of the network of the present invention, consumer product brand management teams can choreograph and control the delivery of brand experience consumers have with their products in EC-enabled market space, so as to communicate brand value, deliver service and provide decision support, while helping retailers build their brands, reduce overhead, and drive sales.
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