发明名称 Auctions for widget space
摘要 Electronic advertisements and other types of electronic information are distributed based on user profiles and in particular, collections of widgets. User profiles may be generated based on a combination of user entered information and information inferred or derived from user behavior and interaction patterns. The use and collection of various widgets may also be recorded by a user profile to determine a user's preferences and interests. An advertisement may be distributed by segmenting a user population according to user profile information and one or more attributes of the advertisement. Users may further interact with the widgets in a variety of ways including requesting additional information about the advertised product or service and/or requesting communications with an advertiser without compromising their privacy. Organizations may further obtain widget space by using an auction system and bidding for available widget space through the auction system.
申请公布号 US2008010130(A1) 申请公布日期 2008.01.10
申请号 US20060453146 申请日期 2006.06.15
申请人 NOKIA CORPORATION 发明人 PYHALAMMI SEPPO;SAARIMAA TERO-MARKUS;SIHVOLA TUOMO
分类号 G06Q30/00 主分类号 G06Q30/00
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