<p>A media content oriented right operating method comprises: the terminal acquiring a combination right object that contains the media content oriented right term and the right oriented operation right generated by the right issuer server; operating the media content oriented right term in the combination right object based on the right oriented operation right. A method for adding the right oriented operation right comprises: the terminal receiving the combination right that contains the right had by the terminal and the added right oriented operation right; the terminal operating the media content oriented right term in the combination rightobject based on the added right oriented operation right. A corresponding terminal and a corresponding server are also disclosed.</p>