MARKETING OPERATION SUPPORTING SERVER, PROGRAM AND ESTIMATE RETURNING METHOD

摘要

Marketing operation supporting system wherein a response for estimation may be returned as plural factors including circumstances of the client and the order receiving side and the future prospect. A marketing operation supporting server 30 includes a DB for correction 42 in addition to a DB for estimation 41 that calculates a prevailing price based at least on product specifications and on product quantities. The DB for correction 42 has set in it correction points associated with contents of a plurality of correction items not influencing the prevailing price. These correction items are items of attributes proper to matters relating to the estimation request. The marketing operation supporting server 30 returns a response for estimation at a special price corrected from the prevailing price using correction points associated with at least two correction items.