| 摘要 |
A method and system for generating and redeeming electronic coupons so as to reduce inefficiencies in coupon distribution and redemption. The system and method provide data gathering and analysis such that the electronic coupon offers may be more effectively designed. The system and method provide for generating an electronic coupon, transferring an electronic coupon to a smart or linking to an ID card, redeeming an electronic coupon at a retail location, and tracking and analyzing user data of redeemed electronic coupons.
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