[PROBLEMS] To provide a tag tape, a tag tape roll, and a wireless tag label in which integrity can be sustained. [MEANS FOR SOLVING PROBLEMS] The tag tape comprises a substantially sheetlike antenna substrate (160) on which a wireless tag circuit element (To) equipped with an IC circuit section (151) for storing information and a tag side antenna (152) for transmitting/receiving information is arranged, a first tape (200B) including a substantially tapelike tape substrate layer (200Bb) for arranging a plurality of antenna substrates (160) continuously in the longitudinal direction of a tape at a predetermined interval, and a second tape (200A) provided on the side opposite to the first tape (200B) such that the plurality of antenna substrates (160) are sandwiched in the thickness direction of the tape. At least one of the first tape (200B) and the second tape (200A) has an elastic layer composed of an elastic material.
