A digital camera is provided with an imaging section for imaging an object and acquiring image data; a communicating section for transmitting and receiving electronic mail data including the image data; a record control section for recording the image data acquired by the imaging section on a recording medium as picked up image data; a transmitting mail creating section for creating a transmitting mail, which is a mail for having the communicating section transmit the electronic mail data with an attached transmitting image based on the picked up image data recorded on the recording medium; a mail address setting section for setting a mail address of a receiver of the transmitting mail created by the transmitting mail creating section; and an upper limit setting section for setting an upper limit data quantity or an upper limit number of pages of the transmitting image to be attached to the transmitting mail.