SYSTEM FOR USING BUSINESS VALUE OF PERFORMANCE METRICS TO ADAPTIVELY SELECT WEB CONTENT

摘要

A system and method for adaptively selecting content items to be displayed to users visiting a web portal. A system is disclosed that includes a content selection system for selecting a content item from a set of content items to display to a user based on a profile of the user and a set of business value scores associated with the set of content items; a data collection system for collecting performance metrics for users presented with the content items; an initialization system for generating an initial set of business value scores; and a business value generator for adaptively modifying the set of business value scores over time based on the performance metrics.