| 摘要 |
A computer-implemented method of conducting an online advertising and marketing campaign includes the step of selecting one of a plurality of business rules to use in targeting product or service offerings in the online advertising and marketing campaign. The selected business rule is then run against a business database to identify at least one target offering candidate. The at least one identified target offering candidate is then recommended to a user (e.g., by specifying the target offering, by recommending keywords for the target offering, etc.).
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