发明名称 SEARCH GUIDED BY LOCATION AND CONTEXT
摘要 The subject disclosure pertains to web searches and more particularly toward influencing resultant content to increase relevancy. The resultant content can be influenced by reconfiguring a query and/or filtering results based on user location and/or context information (e.g., user characteristics/profile, prior interaction/usage temporal, current events, and third party state/context . . . ). Furthermore, the disclosure provides for query execution on at least a subset of designated web content, for example as specified by a user. Still further yet, a localized marketing system is disclosed that provides discount offers to users that match merchant criteria including proximity. A system for actively probing populations of users with different parameters and monitoring responses can be employed to collect data for identifying the best discounts and deadlines to offer to users to achieve desired results.
申请公布号 US2008005071(A1) 申请公布日期 2008.01.03
申请号 US20060427287 申请日期 2006.06.28
申请人 MICROSOFT CORPORATION 发明人 FLAKE GARY W.;GATES WILLIAM H.;GRIFFIN TRENHOLME J.;HORVITZ ERIC J.;GOODMAN JOSHUA T.;CHAUDHURI SURAJIT;HURST-HILLER OLIVER;MOSS KENNETH A.
分类号 G06F17/30 主分类号 G06F17/30
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