发明名称 METHOD AND APPARATUS FOR DELIVERY OF TARGETED ADVERTISING AND CONTENT BASED ON USER INTERACTION WITH ONLINE QUERIES ON A WIDE AREA NETWORK
摘要 <p>A system for interactive delivery of advertisement units is disclosed. The system includes a client web browser, an advertisement unit database, and an advertisement unit server element. The client web browser is configured to render a web page having a designated location for a first advertisement unit, wherein the first advertisement unit is configured to enable user interactions and submission of user interaction data via a submit function. The advertisement unit database is configured to store a plurality of advertisement units. The advertisement unit server element is communicatively connected to the client web browser and the advertisement unit database element. The advertisement server element is configured to receive the user interaction data, search the plurality of advertisement units in the advertisement unit database element for a second advertisement unit based on the user interaction data and send the second advertisement unit to the client web browser to replace the first advertisement unit in the designated location of the web page.</p>
申请公布号 WO0122261(A3) 申请公布日期 2008.01.03
申请号 WO2000US25950 申请日期 2000.09.21
申请人 KIM, PETER, H., I. 发明人 KIM, PETER, H., I.
分类号 G06Q30/02 主分类号 G06Q30/02
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