| 摘要 |
A shopping environment design system comprises a computing environment; a virtual reality system operatively associated with the computing environment and configured to produce a virtual reality shopping environment according to at least one three-dimensional image of the virtual reality shopping environment, the three-dimensional image including design elements selected from one or more of store layout, aisle configuration, aisle appearance, shelf layout, product displays and product placement on shelves; a design element modifying tool configured to modify the design elements, whereby the virtual reality shopping environment is changed; and a consumer response measurement tool configured to measure responses of a user interacting with the virtual reality shopping environment. In some aspects, the shopping environment includes a theme area and an activity-based product grouping. |
