SYSTEM AND METHOD FOR RETAINING MORTGAGE CUSTOMERS

摘要

One embodiment of the invention provides a machine-readable medium embodying a method of providing a list of individuals who are most likely to move, payoff or refinance their mortgages. The method includes receiving demographic data, customer data and property data from a database, and creating a plurality of records, each record pertaining to an individual and including the demographic data, the customer data and the property data. The method also includes calculating a propensity score for each record, determining rules that relate to the propensity scores, and applying the rules to each record to form a target list.