A method of packaging broadcast contents are provided. The method includes: extracting a copy control bit from input broadcast contents and determining whether the broadcast contents will be stored after being encrypted based on the extracted copy control bit; creating usage rule information which includes an encryption method of the broadcast contents if it is determined that the broadcast contents will be stored after being encrypted; extracting the copy control bit from each new broadcast content sequentially input and detecting broadcast contents which include copy control bits indicating that the broadcast contents will be stored without being encrypted; and encrypting the input broadcast contents through the broadcast contents before the detected broadcast contents using the encryption method and packaging and storing the encrypted broadcast contents and the usage rule information. Therefore, the unauthorized copying of broadcast contents transmitted through a digital broadcast receiver can be prevented.
