SYSTEM AND METHOD FOR IMPROVING ONLINE ADVERTISING EFFECTIVENESS AND PROMOTING DIGITAL CONTENT CREATION

摘要

Metadata is associated with videos and photos that are posted on community websites (15). The metadata represents information about the camera (12) that generated the content and/or information about the content itself, and is associated with demographic information of the image provider. Targeted advertising can be generated for service on the community website (15) using the metadata with demographic information, and advertising revenue may be shared between the community website (15), camera (12) manufacturer, and videographer/photographer.