<p>Merchants create ecommerce-enabled ad units advertising items offered by the merchants. The ad units contain functionality enabling customers to purchase the items by interacting with the ad units. The ad units have associated bid prices that the merchants agree to pay for sales through the ad units. The merchants provide the ad units to a broker. The broker publishes the ad units on web pages provided by publishers. A customer receiving a web page interacts with the ad unit to purchase the item. During the interactions, the broker dynamically updates the ad unit to carry out the transaction. The broker collects the bid price from the merchant and shares it with the publisher that published the page on which the ad unit appeared.</p>
申请公布号
WO2007147148(A2)
申请公布日期
2007.12.21
申请号
WO2007US71398
申请日期
2007.06.15
申请人
GOOGLE INC.;CHUNG, DAVID;MOON, RAJAS;RAJARAM, GOKUL