TARGETING AND/OR SCORING ADVERTISEMENTS USING INFORMATION DERIVED FROM CALLED TELEPHONE NUMBERS OF THE CALLED TELEPHONE NUMBERS THEMSELVES

摘要

Called telephone number(s) from a client device are stored. The called number(s) is used to lookup information related to the called number(s) (e.g., a name and address). Additional information might be obtained about the called party including the type of business, classifications of the products of the business, etc. This information may then used to select and/or store advertisements to serve to the client device (or to the user of the device, if known, when that user is on another device such as a Web device). Advertisements can be scored according to how well they match the information derived from the called telephone number(s).