MEDIA FILE PLAYER AND ADVERTISEMENT SYSTEM AND METHOD USING THE SAME

摘要

A media file player, and an advertisement system and a method using the same are provided to enhance advertisement effect by displaying an interactive advertisement and a media file at the same time when digital media files are replayed using a DRM(Digital Rights Management) scheme. An advertisement system using a DRM(Digital Rights Management) scheme includes a media file replaying part(100) and an advertisement server(110). The media file replaying part extracts advertisement data information from the metadata of digital media file packages and displays decoded digital media files and advertisement data at the same time in a display unit. The advertisement server includes advertisement data corresponding to the advertisement data information and transmits the advertisement data to the media file replaying part.