Transmitting and outputting content triggered by an event at the receiver

摘要

This invention relates to an apparatus and method for transmitting content, an apparatus and method for outputting content, and a data structure for transmitting content. According to an embodiment, the method for transmitting content includes generating content output information of the content; and transmitting the content and the content output information as transmission data, wherein the content output information defines an output condition of the content to be selectively outputted at a receiver's side when a content output event occurs at the receiver's side.