METHOD OF PROVIDING ADVERTISEMENT IN TRAFFIC CHANNEL, SUPPORTING APPARATUS, READABLE MEDIUM, AND DATA STRUCTURE

摘要

PROBLEM TO BE SOLVED: To provide a technique for providing advertisements in a traffic channel.

SOLUTION: Provided is the technique that provides advertisements in a traffic message, and that obtains (704) traffic data including a traffic condition of a location description on a road network. A location reference code associated with the location description assigned by a traffic message supplier and an advertising reference code associated with the location reference code are assessed (706), (714), followed by a determination (716) as to whether the advertising reference code is present. If so, a traffic message having the location reference code and the advertising reference code is generated (710).

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