System and method of providing targeted advertisements

摘要

The present disclosure is directed to a system and method of providing targeted advertisements. In a particular embodiment, the method includes receiving video content of television programming at a set-top box device from a video server of an Internet Protocol Television (IPTV) system. The method also includes receiving video content of a targeted advertisement at the set-top box device from the video server with the video content of the television programming, where an advertisement server of the IPTV system selects the targeted advertisement based on a customer profile associated with an identifier of the set-top box device. The method also includes recognizing an advertisement insertion point in the video content of the television programming. The method also includes inserting the video content of the targeted advertisement into the video content of the television programming at the advertisement insertion point.