发明名称 |
Digital broadcasting system and method for providing digital broadcasts using the same |
摘要 |
A digital broadcasting system includes a broadcasting station for transmitting digital broadcast data via a digital broadcasting network, the digital broadcasting data containing advertisement data, a digital broadcast receiver device for receiving the digital broadcast data in a digital broadcast reception mode and transmitting broadcast access information resulting from digital broadcast reception, and an advertisement server for receiving the broadcast access information from the digital broadcast receiver device and analyzing the broadcast access information, the advertisement server retrieving advertisement data corresponding to analysis result from pre-stored advertisement data and transmitting retrieved advertisement data to the broadcasting station. Advertisements are arranged in real time according to individual taste of digital broadcasting subscribers. This gives advertisers more benefit of the advertisements and presents subscribers with the pleasure of watching advertisements conforming to their taste.
|
申请公布号 |
US2007277194(A1) |
申请公布日期 |
2007.11.29 |
申请号 |
US20070727089 |
申请日期 |
2007.03.23 |
申请人 |
SAMSUNG ELECTRONICS CO. LTD. |
发明人 |
PARK JUNG-HOON;PARK YOUNG-SIK |
分类号 |
H04N7/10;H04H20/72;H04H40/27 |
主分类号 |
H04N7/10 |
代理机构 |
|
代理人 |
|
主权项 |
|
地址 |
|