SYSTEM AND METHOD FOR TARGETING PRINT ADVERTISEMENTS
摘要
A method for targeting print advertisements includes: printing first advertising data with a first advertisement by a first print advertiser, the first advertising data identifying the first advertisement, the first advertising data capable of being scanned by a handheld device of a plurality of potential customers; providing the potential customers with a first incentive to scan, the first advertising data; receiving the first advertising data scanned by a first plurality of the potential customers at a central server, each received first advertising data being received together with an identification of one of the plurality of handheld customers; and creating a second advertisement by the first print advertiser and delivering the second advertisement to the first plurality of the potential customers as a function of the received first advertising data and identifications.
申请公布号
WO2007133429(A2)
申请公布日期
2007.11.22
申请号
WO2007US10266
申请日期
2007.04.27
申请人
GOSS INTERNATIONAL AMERICAS, INC.;BELANGER, ROGER, ROBERT;CLARKE, THOMAS, BOWEN