PROVIDING CONTENT TO MOBILE COMMUNICATION FACILITIES

摘要

In embodiments of the present invention improved capabilities are described for receiving a bid for a sponsored content item to be presented on a mobile communication facility, the bid including an amount and at least one user characteristic; and matching the at least one user characteristic with a user through information associated with a mobile communication facility identification number associated with the user. Additional embodiments of the present invention describe improved capabilities for searching a plurality of mobile content inventories in which a relevant mobile content is stored to determine a favorable mobile content for presentation to the mobile communication facility; and presenting the favorable mobile content to the mobile communication facility, wherein the method further comprises receiving a request for mobile content from the mobile communication facility prior to searching the plurality of mobile content inventories.