发明名称 |
TECHNIQUES FOR AUTHORING ADS FOR DYNAMIC LAYOUT ENVIRONMENTS |
摘要 |
<p>An electronic advertisement includes an ad layout that defines at least one element, the element referring to media content for the electronic advertisement. The media content including text in vector format, a border that is scalable without loss in fidelity, and logic that enables swapping an image based on a change in display characteristics of the electronic advertisement.</p> |
申请公布号 |
WO2007130179(A1) |
申请公布日期 |
2007.11.15 |
申请号 |
WO2007US02380 |
申请日期 |
2007.01.29 |
申请人 |
MICROSOFT CORPORATION |
发明人 |
GJERSTAD, KEVIN B.;FORTES, FILIPE;COOPER, MICHAEL S.;MAURONE, JEFFREY J. |
分类号 |
G06Q30/00;G06F17/00 |
主分类号 |
G06Q30/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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