| 摘要 |
A method for tracking advertising effectiveness includes printing advertising data with an advertisement, the advertising data identifying the advertisement, the advertising data capable of being scanned by a handheld device of a potential customer. The potential customer is provided with an incentive to scan the advertising data, the advertising data related to the incentive being stored on the handheld device after scanning by the potential customer. The advertising data scanned by the potential customer is received, and as a consequence a loyalty point program of the potential customer is credited. A system and other method is also provided.
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