DEVICE, SYSTEM AND METHOD OF DELIVERING TARGETED ADVERTISEMENTS USING WIRELESS APPLICATION PROTOCOL

摘要

Devices, systems and methods of presentation of delivering targeted advertisements using Wireless Application Protocol. For example, a wireless communication device includes: a server to receive a request transmitted by a wireless communication device using Wireless Application Protocol (WAP) to access a WAP-page of a WAP-site, the server to select an advertisement based on a property selected from a group consisting of: a property of said wireless communication device, and a property associated with a user of said wireless communication device, and the server to serve the advertisement to said wireless communication device using WAP in response to said request.