METHODS AND APPARATUS FOR USING RADAR TO MONITOR AUDIENCES IN MEDIA ENVIRONMENTS
摘要
Methods and apparatus for using radar to monitor audiences in media environments are described. An example method of identifying media exposure acquires radar information associated with a person in a media environment, determines a location of the person in the media environment based on the radar information, and identifies media exposure based on the location of the person.
申请公布号
WO2007106806(A3)
申请公布日期
2007.11.15
申请号
WO2007US63866
申请日期
2007.03.13
申请人
NIELSEN MEDIA RESEARCH, INC.;BUONASERA, JOHN, W.;SEAGREN, STANLEY, F.;LUFF, ROBERT, A.
发明人
BUONASERA, JOHN, W.;SEAGREN, STANLEY, F.;LUFF, ROBERT, A.
