摘要 |
A viewer apparatus, content providing apparatus, advertisement providing apparatus, and electronic merchandise distribution system are connected to a network apparatus. Upon receiving excellent content information evaluated/analyzed by a content evaluation apparatus in accordance with a content buying request, a content buying apparatus in the distribution system transmits order data to the content providing apparatus, makes a content buying contract from replay data, and transmits a content and content information to a distribution apparatus. The distribution apparatus generates advertising space information from the content information, presents the advertising space information to the advertisement providing apparatus through an advertisement acquisition processing apparatus, and acquires advertising space sales, an advertising content, and advertising content information. The distribution apparatus distributes a program having advertising spaces with advertisements and contents inserted to the viewer apparatus, collects the advertising fee from the advertisement provider, and returns part of the advertising revenue to the content provider and viewer. |