PROVIDING REWARDS FOR MANUAL USER INSERTION OF ONE OR MORE ADS INTO A DOCUMENT

摘要

User distributed advertisement (UDA ads) facilities insertion of manually selected ads into a document that is to be distributed such that the document is to be made available to other users. UDA ads provide a scaleable advertising platform that achieves at least some of the benefits of manual targeting. Charges might be assessed to the advertiser subject to one or more condition being met. Rewards might be provided to the user that inserts and/or distributes the UDA ad subject to one or more condition being met. Performances metrics of UDA ads might be determined and used for various purposes, such as ad serving arbitrations. A user interface for advertisers to allow ads to be UDA ad-enabled might be provided.