| 摘要 |
Tools and techniques are provided to support presentation analytics, such as Flash or Flex analytics, independently of embedded JavaScript web analytics code used in web pages (128). A presentation analytics engine (144), which may be implemented in ActionScript, includes code (146) for capturing (206) information about user (104) interaction with a multimedia presentation (106), code (148) for dynamically generating (208) a string or other data structure reflecting such captured information, and code (150) for sending (210) the data structure to an analytics server (136) without using a getURL() call or embedded JavaScript. Functionality is also provided for tracking objects without object-specific code, for dynamically sending such tracking information, and for supporting (214) a visual presentation analytics overlay report illustrating such information. The Flash presentation analytics may use the same visitor ID (140) as standard JavaScript analytics, without synchronizing the two analytics codes. |
