PLATFORM FOR ADVERTISING DATA INTEGRATION AND AGGREGATION

摘要

The present invention provides a platform for advertising data integration and aggregation. Methods, systems, and apparatuses are provided for computerized management and optimization of advertising campaigns within or using the platform. Computerized methods and systems are provided that facilitate or automate management of advertising campaigns, including advertising campaigns or campaign components that use sponsored search result listings. Information relating to advertising campaigns and advertising campaign performance is collected from disparate sources, integrated, and utilized to facilitate determination of optimal ad campaign strategies as well as to facilitate management of ad campaigns and implementation of ad campaign strategies.