| 摘要 |
The invention includes a method and apparatus for controlling content provided from a content originator to an end-user. A method includes receiving a content complex comprising a plurality of content originator content components conveying content originator content, identifying each of the content originator content components classified as a replaceable content component, analyzing the replaceable content components to recognize the content originator content conveyed by the replaceable content components, and modifying, according to the end-user profile and the content originator content conveyed by the replaceable content components, at least one of the replaceable content components using at least one service provider replacement content component adapted for conveying service provider replacement content. The service provider replacement content may include service provider revenue generation content such as service provider advertisements.
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