| 摘要 |
Techniques for matching advertisements to articles are provided. According to one aspect, advertisements are automatically matched with to-be-published articles based at least in part on the concepts to which the advertisements and the articles pertain. The concepts to which the advertisements and the articles pertain are automatically determined so that no human intervention is required. The matching advertisements and articles are placed proximately to each other in a printed publication. As a result, when the articles are published, advertisements that relate to at least some of the concepts to which the articles pertain are seen next to those articles. This contextual advertisement positioning increases readers' interest in the advertisements, and helps to promote revenues for both advertisers and publishers. |
