| 摘要 |
An exchange server communicates with advertiser, publisher, and customer computers over the Internet through cooperative software to provide an electronic market for the distribution of promotional material using installation packages for installing publisher software applications on the customer computers. By interfacing with the exchange server through the cooperative software, publishers can offer to distribute other registered parties' promotions to the publishers' customers, for specified bounties and under specified constraints, using installation packages for installing their applications on their customers' computers. Conversely, the publishers or non-publishing advertisers can accept other publishers' similar offers to promote their own products or services. The exchange server not only provides a marketplace for publishers and non-publishing advertisers to meet to make such arrangements, it also may perform accounting services for multiple fixed or custom bounty arrangements, and it may perform, or ensure through third party testing, certain certification services for the parties.
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